World Vision Launch Widget
Leading international aid, advocacy and development agency World Vision unveiled their latest online development in the shape of a widget this week, 5 October 2009.

FOX MILNE, ENGLAND, October 15, 2009 /24-7PressRelease/ -- Leading international aid, advocacy and development agency World Vision unveiled their latest online development in the shape of a widget this week, 5 October 2009. Developed by their incumbent search engine optimisation and social media agency, iCrossing, this unique widget is built with a combination of both JavaScript and HTML and will improve the charity's natural search visibility.

The widget pulls in news feeds from the www.worldvision.org.uk site and has a browser featuring one of the children in some of the world's poorest countries where the charity works, who need to be sponsored and a link, which then takes you to the website where you are able to go through the process of sponsoring that specific child. There are also a series of tabs, which highlight World Vision campaigns against injustice and promote child rights.

The widget will eventually be placed on other organisations websites who identify with and support the work World Vision is doing in some of the world's most impoverished communities. To take the widget to a wider audience, supporters will also have the option to add the widget code to their own websites.

World Vision Director of Marketing and Fundraising Mathew Neville says, '"these are exciting times for World Vision because we want to meet our supporters where they are and make it easier for them to engage with our work. This means embracing new and exciting ways of reaching them. The launch of this widget will help to increase our online brand visibility and more importantly encourage the acquisition of new child sponsors - vitally important people in our fight against poverty for the world's poorest people."

Press Release Contact Information:

Andrea Russell
World Vision UK
Senior Media & PR Advisor
Opal Drive
Fox Milne, Milton Keynes
United Kingdom MK15 0ZR
Voice: 01908 841020
Website: Visit Our Website